Gift Cards: The Perfect Employee Reward For Your Workforce
Employee reward programs are perhaps the quickest and easiest way to achieve higher employee engagement levels in your organization.
People love getting appreciated for the work that they do. It builds motivation, increases productivity, and also cultivates a sense of loyalty towards the organization.
However, appreciation through a monetary reward system can get real expensive, real quick. It might also be why many small businesses and startups shy away from offering any employee incentives.
But is employee recognition only valid when it's cash-based? Or are there any better alternatives?
According to a study done by the Incentive Research Foundation:
44.07% of employees agree that gift cards are the "best rewards to receive," while 27.12% agree that they are "good rewards to receive.
Academic studies continue to show that non-tangible rewards (such as gift cards) are as effective, if not more, as cash-based incentives. It showed similar spike levels in productivity and happiness among the workforce.
Let's look at why gift cards are an employee reward that should be considered more often for any employee rewards and recognition program.
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Types Of Gift Cards
Many organizations that want to incorporate gift cards into their employee rewards system don't know where to start. The first thing you'll need to decide on is whether you'll offer employees a closed-loop or open-loop gift card program.
Closed Loop
Closed-loop gift cards only work with one particular store or a brand. For example, a specific restaurant's gift cards can only be redeemable for that specific store or other branches of the store.
Open Loop
Open looped gift cards are typically branded with a credit card network such as Visa. Such cards can be redeemed across multiple brands unless specifically restricted.
Closed looped cards significantly reduce the freedom of employees to select their own rewards. On the other hand, open looped cards offer employees the flexibility to use the cards and choose what they actually want.
According to us, an open-loop system is the way to go to make your employees genuinely feel good about being rewarded.
4 Benefits Of Having Gift Cards In Your Employee Reward Program
Benefit One: Ability To Choose
Does your reward and recognition program have a set reward that you give out to the top performers?
If you do, you might need to rethink it.
People love getting rewarded, but you want it to be something they actually want and are not forced to accept.
Gift cards empower employees to select the reward of their choosing. Not only is it more feasible to give employees the power to choose their own reward, but it also creates a sense of excitement among them.
Additionally, gift cards can easily and quickly be integrated into a point-tracking program. Reward recipients can store their points until they've found the reward that they want the most.
Enabling employees to make their own decisions, such as rewards, influences positive behaviors among the workforce.
Combing both, employees feeling having the right to choose and redeem, makes the experience a really memorable one.
Benefit Two: Cost-Effective and Flexible
The simplicity of the gift card is what makes it the ideal employee reward. Gift cards are vastly flexible.
Any budget that you might have for the recognition program, you'll find a gift card that covers it.
With gift cards, there is a significant decrease in the decision-making process. Purchasing, storing, and issuing gift cards is in itself a hassle-free process.
There is less or no storage requirement (digital gift cards), no need for choosing gifts, delivery options, or other complexities. Consequently, it has also helped management follow "spot rewarding" and not delay appreciating people.
It can also benefit global workforces because gift cards can be distributed using the SOLI framework. That way, the entire procedure becomes far more fair and equitable.
Another benefit of a gift card is the ability to customize by printing the company logo and name on it, making it even more personal.
Benefit Three: More Memorable As It Creates An Experience
A cash award is just that extra cash. It is more likely to be seen as compensation instead of recognition.
Contrarily, gift cards assist in establishing a trophy value, which creates a lasting reminder of the achievement.
For example, let us consider two employees getting the "Employee Of The Month" award.
X chooses a cash award that he'll most likely spend on some everyday purchases.
But Y employee selects a gift card. They celebrate it with their peers and go home to share the good news with their family. They celebrate it and spend the gift card on something memorable.
See the difference? Gift cards, in itself, lend experience to the one getting rewarded.
Memorability is one of the main reasons why non-cash rewards are more effective than cash. The experience of getting rewarded and purchasing something is more valuable than the reward itself.
Further, you can easily use gift cards to reward your workforce during special occasions like their work anniversaries, birthdays, on employee appreciation day, etc.
Benefit Four: Peer Recognition
Cash-based incentives are very likely to fuel a feeling of inferiority among other team members.
It is more likely to affect the team bonding or might even contribute to inner conflicts.
It is often seen as socially unacceptable to brag about cash or question someone else about it.
Award recipients might find it more comfortable to share their happiness about a non-cash reward with their peers. Such conversations not only aid in team building but also motivates people without resulting in any jealously.
Additionally, such achievements can be openly shared through social media channels, which will increase organizational reputation.
4 Ways To Make Gift Cards More Effective For Your Rewards And Recognition Program
Suppose you have decided that gift cards do sound like the perfect employee rewards to invest in. In that case, you should be aware of a few tips to make it even more effective.
1. Public Recognition To Make The Employee Feel Good
Give the employee reward in person and in front of their group of peers. Use the opportunity to show your gratitude for the outstanding work and explain the gift card's advantage as an award.
2. Add A Personal Touch
Whatever your employees' achievement might have been, it is the company that is ultimately benefiting.
The idea of recognizing someone is actually the approval that one receives from someone they respect or admire.
When the appreciation comes from their boss, it will signify how much you actually care about your team.
Deliver the gift card with a handwritten or custom note of congratulations and appreciation. Extend personal appreciation by thanking the reward recipient. This will inspire even better performance in the future.
3. Public Advocacy
Why not charge up the recognition process even more? Publicize the employee and the achievement in any available and appropriate medium, internally and externally. It might be the company website, notice board, or even the social media channels.
4. Open Loop Gift Cards
Closed-loop gift cards are just another form of the usual rewards that you can offer. Open-loop gift cards give you the freedom that closed-loop gift cards don't provide.
Additionally, open looped cards are widely accepted by most brands, which will allow employees to choose from a variety of options.
Finally
The right reward is futile without proper recognition.
In a rewards and recognition program, its success depends not only on the nature of the reward but also on the recognition that comes with it.
So, thinking about integrating gift cards into your employee rewards program is a great decision to take. But don't forget that to keep your employees truly engaged, that must not be your only measure.
This article is written by Barasha Medhi who is a part of the marketing team at Vantage Circle. Barasha can be found either searching for interesting HR, company culture, and corporate buzzwords to write about or looking at pictures of cozy Bel Air mansions. For any related queries, contact editor@vantagecircle.com.
