Better Feedback, Better Workplace: Try Kiosk Surveys

With data driving the work places today, understanding employee sentiment is more than just beneficial—it’s essential. According to Gallup's 2023 State of the Global Workplace report, only 23% of employees worldwide are engaged at work, leading to approximately $7.8 trillion in lost productivity. Another study by Gallup' points out that, organizations with effective feedback systems report up to 21% higher profitability, a powerful incentive to build robust feedback mechanisms.

However, the usual survey methods often overlook employees without regular access to computers or email, like the ones in sectors like manufacturing, logistics, and retail.

One of our automobile clients recently highlighted this challenge: with a large number of their employees in deskless roles, they needed a way to gather consistent, accessible feedback across all levels of the organization. Their requirement for inclusivity highlighted the need for a tool that meets employees where they are—whether on the production floor or in a remote field location.

This is where kiosk surveys come in. By integrating these digital touchpoints into high-traffic areas, companies make it easy for all employees to share insights in real-time. Kiosk surveys provide a practical solution to this client requirement, ensuring that every voice is captured and valued, regardless of role or work setting.

This blog explores the importance of kiosk surveys, how they enhance employee engagement programs, and how to integrate them effectively.

What Are Employee Surveys?

Definition and Importance of Employee Surveys

Employee surveys are tools that allow companies to gather valuable feedback directly from their workforce . These surveys can highlight trends in morale, productivity, and engagement, providing leaders with essential data for informed decision-making. Conducting surveys regularly enables organizations to align company goals with employee needs, helping retain top talent and support a thriving workplace culture. According to a study by Gallup, companies that engage employees in meaningful feedback processes see up to a 14.9% lower turnover rate.

Key Benefits of Employee Surveys

Surveys offer valuable insights into employee engagement, uncovering potential issues such as burnout, job dissatisfaction, or communication breakdowns. By giving employees a platform to express their concerns, companies can foster a culture of transparency and trust, leading to higher retention and improved organizational performance.

What Are Kiosk Surveys?

Kiosk surveys represent a technological advancement in feedback collection, utilizing strategically placed terminals in high-traffic areas. These systems operate on a simple principle: provide accessible, user-friendly interfaces that enable quick response collection.

How Kiosk Surveys Work in Employee Feedback Collection

Kiosk surveys are digital devices or touchpoints strategically placed in common areas such as break rooms, cafeterias, and entryways. These locations enable employees to quickly and anonymously share their feedback. This convenient format allows people those without regular desk or email access to express their opinions in real time, ensuring that everyone’s voice is heard without disrupting their workflows.

Why Kiosk Surveys Work

Kiosk surveys aren’t just another tech device—they’re built to meet employees where they are. Take for example a busy retail environment where workers move from task to task without a chance to check emails. Now, imagine placing a kiosk near the staff room. It’s an accessible, user-friendly tool that allows employees to share their thoughts without interrupting their day.

Integrating Kiosk Surveys into Your Engagement Strategy

We’ve all come across the fact: Over 2.7 billion workers globally are deskless. With 80% of the global workforce being deskless, including kiosk surveys in your engagement strategy is a no brainer! By making it easy for all employees—regardless of digital access—to provide input, organizations can capture insights reflective of their entire workforce. It ensures comprehensive feedback collection.

Kiosk surveys, thus, offer an effective solution by providing a simple, user-friendly platform for gathering feedback in environments where digital access is limited.

For example, in environments like warehouses or field services, where employees might not have access tturo computers, kiosks provide a practical solution for capturing employee sentiment.

The Unique Value of Kiosk Survey Platforms

Using a tur that integrates kiosks with digital surveys enhances engagement by making feedback collection seamless. Here’s how Vantage Pulse's kiosk survey features enable more effective employee engagement:

• Kiosk Surveys for All Employees: Kiosk surveys are designed for employees without work email IDs, making feedback accessible to everyone.

• Flexible Survey Access: Employees can respond at their convenience using any smart device, like personal or work phones, shared laptops, or tablets.

• Scheduled Surveys: HR teams can schedule kiosk surveys, ensuring timely feedback collection and allowing employees to participate when convenient.

• Real-Time, Unified Data Collection: Responses from kiosk surveys integrate seamlessly with digital pulse surveys, providing a unified view of all employee engagement data.

• Consistent Data Display and Analysis: Kiosk survey feedback is displayed in the same format as regular pulse surveys, maintaining consistency for analysis.

• Unified Reporting for Efficiency: All responses contribute to a centralized dashboard, so HR can generate reports, track trends, and access insights as they would with other surveys.

• Avoiding Data Silos: This integration prevents data silos, allowing HR teams to see feedback from all employees in one place.

• Inclusive Feedback Strategy: Ensures feedback from employees without digital access is not missed, supporting an inclusive engagement strategy across the organization.

• Standardized Approach: Kiosk survey responses align with regular survey data, streamlining the HR workflow and making engagement analysis efficient and standardized.

• Comprehensive Employee Sentiment: Provides HR with a complete, unified view of engagement across all levels, reinforcing that every employee’s voice is captured and valued.

Recommended Read: Top Employee Survey Tools of 2024

Optimizing Employee Feedback: A Multi-Channel Approach

Effective employee feedback requires multiple touchpoints. Combining kiosk surveys with digital and face-to-face methods provides a well-rounded view of the workforce. Strategic integration of these channels strengthens organizational insights, delivering:

1. Comprehensive Employee Representation: Includes voices from deskless and digital-access employees alike.

2. Real-Time Data for Swift Action: Enables leaders to respond proactively to trends and issues.

3. Consistent Feedback Loops: Allows continuous insights and adjustments based on up-to-date information.

How Kiosk Surveys Enhance Employee Feedback Programs

Real-Time Insights and Decision-Making

Kiosk surveys enable organizations to collect real-time data, helping leaders make quick decisions that directly impact employee satisfaction and engagement. According to a study by Salesforce, 89% of HR leaders agree that regular peer feedback and check-ins are key to successful outcomes . Kiosk surveys give you access to timely information, allowing you to address potential issues before they escalate.

Encouraging Honest and Frequent Feedback

Because kiosk surveys offer a high level of anonymity, employees are more likely to provide candid feedback. The Best Places to work notes that anonymous feedback mechanisms result in achieving response rates upwards of 90% which leads to honest input, which is crucial for identifying and addressing workplace challenges. By removing barriers to participation, kiosk surveys also encourage employees to give feedback more frequently, which leads to a steady stream of insights that can drive continuous improvement.

Best Practices for Effective Survey Implementation

To maximize the impact of kiosk surveys, companies should consider the following best practices:

1. Strategic Placement: Place kiosks in common, high-traffic areas and ensure they are accessible across shifts to support all employees.

2. Optimized Questions: Keep surveys concise, focusing on questions that directly impact engagement and satisfaction.

3. Integrated Data Analysis: Regularly combine kiosk and digital survey data for a complete view of employee sentiment, enabling faster and more accurate decision-making.

Benefits of Kiosk Survey Integration

Integrating kiosk surveys into your feedback strategy offers several advantages:

1. Enhanced Engagement: Kiosk surveys make it easy for employees to participate, especially in non-desk environments. They create an interactive, engaging experience, boosting response rates and improving participation.

2. Increased Accessibility: By placing kiosks in high-traffic areas, employees can engage with surveys at their convenience. This also helps ontribute to a culture of continuous feedback while ensuring no one is excluded due to lack of access to technology.

3. Real-Time Data Collection: The ability to collect and review feedback instantly allows organizations to address concerns quickly, improving employee satisfaction and engagement.

4. Improved Data Quality: Kiosk surveys are simple and user-friendly, resulting in more accurate and consistent feedback from employees.

Our Approach to Inclusive feedback - What We Did

At Vantage Circle, we recognized a growing need to gather feedback from our contractual employees. As we are all aware , contractual staff typically lack consistent access to company emails or desktops, making traditional survey methods less accessible.

To address this, we implemented a kiosk survey solution using QR codes accessible via mobile devices. This approach allowed contractual employees to provide real-time feedback by simply scanning a QR code with their personal mobile devices, no kiosk hardware needed. We placed QR code posters in high-traffic areas like break rooms and entryways, making it convenient for employees to scan and participate at their convenience.

This QR-based kiosk survey solution enabled us to gather insights from all team members, including those who are deskless or mobile. By bridging the gap for our contractual workforce, we ensured a more inclusive feedback process and gained valuable perspectives that otherwise might have been missed.

Final Thoughts

As organizations continue to evolve, the power of kiosk surveys cannot be overlooked in your employee feedback strategy. By placing these accessible touchpoints throughout your workplace, you create opportunities for honest, immediate feedback from every employee – including those who might be missed by traditional employee engagement surveys.

The integration of kiosk surveys with your existingpulse survey program isn't just about gathering more data; it's about building a more inclusive, responsive, and connected workplace. When every employee has a convenient way to share their voice, you gain the insights needed to make meaningful improvements, drive engagement, and foster a culture where feedback is not just collected, but actively valued and acted upon.

To conclude, we must understand that the future of employee feedback isn't about choosing between digital or physical solutions – it's about creating a comprehensive ecosystem where every employee feels heard, regardless of their role or tech accessibility. Take the first step today toward a more complete feedback strategy, and watch as your organization transforms through the power of inclusive, real-time insights.

Supriya Gupta is a member of the Content team at Vantage Circle. She is passionate about sports, news, climate change, and the power of storytelling. For any related queries, contact editor@vantagecircle.com