50 Smart Sales Team Survey Questions

Sales team surveys are frequently overlooked, despite the fact that they are essential for identifying the true factors influencing output, motivation, and cooperation. Sales teams are the foundation of any company that makes money, but how can you expect them to be successful if they don't feel heard, encouraged, or involved?

We'll go into creating insightful sales team survey questions in this blog post that dig into the core factors that truly contribute to success. Let's examine how asking the correct questions might enhance team chemistry and performance.

Types of Sales Survey Questions & When to Use Them

Sales surveys are a tool to uncover hidden insights and implement significant changes, not merely a set of questions. However, not every survey question is made equally. You may get the information you need to enhance procedures, raise team morale, and eventually spur revenue development by asking the appropriate question at the right moment. Here's a guide to help you choose the kind of survey question that will work best for you.

1. Qualitative Questions (Open-ended)

Open-ended questions are really powerful for getting to the heart of issues. They create space for your team to share what's actually going on rather than just giving quick yes/no answers.

When someone can explain their thoughts in their own words, you often uncover frustrations or ideas they wouldn't mention otherwise. For instance, knowing sales targets are being missed tells you there's a problem, but understanding why helps you find the real solution.

These questions are particularly useful when you need to identify what's holding your team back. Maybe there are issues with your sales tools, team morale needs attention, or leadership approaches aren't connecting.

Instead of asking "Are you meeting your targets?" try something like "What obstacles are getting in the way of hitting your sales goals?" This opens the door for people to talk about specific challenges - maybe they're drowning in low-quality leads, struggling with clunky processes, or not getting the support they need.

When you understand these deeper issues, you can create meaningful solutions instead of just putting bandages on symptoms. It's about fixing the root causes rather than just treating the surface problems.

For a deeper understanding of your team’s feelings and attitudes, explore our blog on employee sentiment.

2. Quantitative Questions (Ratings/Scales)

Ratings and scales are great tools for keeping tabs on specific performance metrics or how your team is feeling. Since they give you numbers to work with, they make it easy to see trends and track changes over time.

These kinds of questions work best when you need consistent data points that you can compare month to month or quarter to quarter. They help you spot shifts in performance, team dynamics, or overall attitudes without having to interpret a lot of text.

For instance, instead of asking for detailed feedback about sales tools, you might say "On a scale of 1-5, how satisfied are you with our current sales software?" This is the basis of the Employee Net Promoter Score (eNPS), a widely used metric for measuring employee loyalty.

When you collect these ratings regularly, you can quickly identify when satisfaction is dropping or improving, which lets you respond faster to emerging issues or confirm when your solutions are working.

3. Multiple Choice Questions (MCQs)

MCQs are really handy when you need to quickly gather insights from your team that are easy to analyze. Since everyone chooses from the same set of options, you get data that's straightforward to compare and group together.

These questions work great for those quick pulse checks or when you want specific feedback about parts of your sales process. Maybe you want to know which tools people prefer, what's getting in their way, or how team communication is working.

For example, instead of asking an open-ended question about your CRM system, you might ask "Which CRM feature do you use most often?" with options like:

• Lead management

• Reporting

• Email integration

• Dashboard analytics

This tells you right away which features are actually providing value to your team. If everyone's using reporting but nobody's touching email integration, that gives you clear information about where to focus training or which features might need improvement. It's a simple way to make sure the tools you're providing are actually supporting your sales team effectively.

4. Likert Scale Questions

Likert scale questions help you track how your team feels about leadership and culture over time. Try asking, "How strongly do you agree: 'My manager supports my sales goals'?" to spot gaps in leadership.

When creating sales surveys, focus on specific areas like process efficiency ("What tasks waste your time?"), lead quality ("Are marketing leads converting?"), and team motivation ("What drives you?").

50 Sample Survey Questions for Sales Teams

Sales Process Efficiency

1. What manual tasks take up most of your time?

2. What tool would make your job easier?

3. Are there any processes you feel could be automated to save time?

4. How much time do you spend on administrative tasks each day?

5. What part of the sales process do you find the most time-consuming?

Lead Qualification & Customer Insights

6. What makes a lead sales-ready?

7. What are the most common objections customers have?

8. How do you prioritize your leads each week?

9. What factors do you consider when determining the value of a lead?

10. How often do you follow up with cold leads?

Customer Buying Journey

11. What is the average time a prospect takes before purchasing?

12. What is the biggest hurdle in closing deals?

13. What type of content or resources do prospects request most during the buying process?

14. How do you typically nurture leads throughout the buying cycle?

15. Do you find that most of your deals close at the same time of year or in a specific season?

Sales Performance & Motivation

16. What motivates you the most in your role?

17. What additional training or support do you need?

18. How satisfied are you with your current sales quota?

19. Do you feel the incentive programs are motivating you enough to exceed your sales targets?

20. How often do you set personal sales goals?

Inter-Team Collaboration (Sales & Marketing Alignment)

21. Are marketing-generated leads high quality?

22. What is one way marketing can better support sales?

23. How often do you collaborate with the marketing team on content or campaigns?

24. Do you feel marketing has a clear understanding of your customer base?

25. How often do you share feedback with marketing on lead quality?

Sales Tools & CRM Feedback

26. How user-friendly is our CRM system?

27. What CRM features do you use the most/least?

28. How much time do you spend navigating through our CRM each day?

29. Are there any CRM tools or integrations you'd like to see implemented?

30. Do you feel that the CRM helps you track prospects and close deals efficiently?

Post-Sale Follow-Up & Customer Experience

31. What is the most common feedback from customers post-purchase?

32. How often do customers return or refer others?

33. How do you stay in touch with customers after a sale is completed?

34. Do you have a process for re-engaging lapsed customers?

35. How well do you feel our post-sale follow-up meets customer needs?

Sales Strategy & Goals

36. Do you feel that the sales targets are realistic for your team?

37. How often do you discuss sales strategies with your team or manager?

38. Are sales goals clearly communicated to you and your team?

39. How do you align your daily activities with the overall sales goals?

40. Do you feel your sales targets are achievable given the resources you have?

Sales Training & Development

41. How effective do you find our sales training programs?

42. What areas of sales training would you like to see improved?

43. How often do you participate in skill-building sessions or workshops?

44. Do you feel the training provided is relevant to your day-to-day sales efforts?

45. How can management better support your professional growth in sales?

Team Dynamics & Culture

46. How would you describe the collaboration between your sales team members?

47. Do you feel the team culture is supportive and collaborative?

48. How comfortable do you feel sharing ideas or challenges with your colleagues?

49. How often do team members celebrate each other's successes?

50. Do you feel that there’s a strong sense of camaraderie within the sales team?

Important Considerations for Conducting Effective Sales Team Surveys

Now that you have the questions, it's important to understand how to make the survey effective.

• Don’t Ask What You Can’t Address: Don’t ask questions about issues you can’t or won’t fix. Employees will lose trust in the process if they see no action taken on their responses.

• Be Prepared to Act on Results: Ensure there’s a clear follow-up plan once you gather responses. If employees see that nothing changes after they’ve invested time in completing the survey, you risk eroding trust.

• Keep It Concise and Relevant: A short survey that focuses on key issues is far more effective than a lengthy one. Keep it to 10–15 minutes and focus on actionable questions. Pulse surveys can be incredible in this task because of their quick and targeted nature.

• Focus on Actionable Insights: Tailor your questions to areas where you can actually make improvements. Asking for feedback in areas where you have no influence will leave employees frustrated.

• Mix Quantitative and Qualitative Questions: A good balance between ratings and open-ended questions ensures you get data you can track over time while also gathering personal insights.

Conclusion: Making Sales Surveys Work for You

Surveys are a powerful tool for understanding what drives your sales team. But the key lies in asking the right questions and, more importantly, acting on the feedback. By using the questions above, you can uncover hidden barriers, identify opportunities for improvement, and build a stronger, more motivated sales team. Don’t let these insights go to waste, take action and transform your sales strategies for the better.

Sahil Khan is a member of the Content team at Vantage Circle. He has a keen interest in movies, music, and the dynamic world of marketing. He enjoys exploring the relationship between SEO and content, blending creativity with strategy to understand how ideas reach audiences effectively. For any related queries, contact editor@vantagecircle.com